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End of the month is the best time to buy, they want to hit their numbers - this is even bigger if its the end of the quarter as the people up top get bigger bonuses if they hit their sales numbers. I remember a Saturday end of the month / end of quarter day we sold something like 43 cars that day. Most places a good Saturday is 14-17 cars. Of course we were there from 8am to 8pm but we did it.
I worked one place that thought it was great idea to NOT put prices on the used cars and claim it’s a “cutting edge technology” that we’re doing “live” pricing which you wouldn’t know until you were committed to buy. Of course it was a disaster as people don’t want to look at car that they have no idea what the cost is and we can’t even tell them. That’s a lot of the old thinking that dealerships still use - just get them in the car and they’ll pay whatever we tell them it is! No stupid, doesn’t work that way anymore. Dealerships out there still hope the internet goes away, one place I worked claimed the internet was only for “weak” dealers and even weaker sales people. Even worse we’re dealership internet sales teams - they would say whatever it takes to get someone in (even tell them we have cars that were already sold, can be 250 a month with no money down on a 55k car, etc) because they got paid as long as the person showed up. Hated those fucks.
Holy shit we did that same thing for our used cars. No price on the car, used sales dropped dramatically and we eventually went back to pricing them.
I knew it wasn’t an original idea from the jackass GM my store so I’m not surprised other places thought it was a good idea. Of course the people enforcing these dumb ideas don’t have to deal with the customers. They really thought it was like it was 30 years ago where it’s “price doesn’t sell the car and it’s your fault if you can’t!” No stupid, people want a car that’s in this price range and I’m gonna show them what fits, not “live pricing” which was just a number pulled out your ass.
We didn't have guest wifi and we were in an old building and we tried that strategy. The dealership didn't take into consideration people going outside to get a good signal and browsing pricing there. It was hilarious to watch technology eviscerate car dealerships.
Older salesmen would tell stories about hiding keys, but we never even attempted to try it when I worked. I worked just outside of Boston and we dealt with people who were rough around the edges and didn't want to piss people off.
Yeah, it felt like an old-timey vintage trick. I was a young guy at the time, so I guess they thought they'd pull out an old-school bully trick.
Oh yeah, plenty of places used to do that kind of shit of hiding the trade in keys so you can’t leave. I doubt they still do that but you’d be surprised how many dealerships can’t adapt to the times and still holding on to hope the internet will go away.
I knew a couple older guys that had the used car manager throw the keys on the roof
And they’re still hoping the internet will somehow go away, you dealerships out there that still rely on fax machines for everything. I’m glad they finally have to deal with the fact the customer has the advantage and if they pull shady shit they will get blasted on review websites for being assholes. I tried to be as truthful and honest as possible but it doesn’t help when your sales mgrs are scumbags who will lie their ass off to your customer and you have to deal with it whrn they realize they’re getting screwed.
LMAO what's the end game with that? Eventually, they have to get their keys back
I was very successful with customers. Even when I made a decent commission, they always felt as if I went out of my way to hook them up. I think it helped that I was a younger Puerto Rican who looked like a drug dealer who only use the car sales job as an excuse to make up an excuse for drug profits (they wouldn't have been wrong to assume that) so I came off as less of a scumbag in a shitty tacky outfit and slicked hair.
Bum tickers.
Absolutely nothing going on in their brain
I’d ask for a test drive and go home in the car.
Oh I do miss people who still thought it was still the 1980s when they bought a car. I remember making some moron look like a complete ass because he asked for the Carfax on a NEW car. I went out of my way to make him look stupid by bringing a manager to explain how vehicle history reports worked.